We have seen a lot of tech trends and Internet buzzes in previous years and even in 2016. From LinkedIn Sales Navigator to Twitter for business to the rise of social selling. Social media trends will continue in the coming year, and you can have an unfair advantage if you can make the best use of these trends in 2017. Here are 5 ways to help you plan your social media campaign for the new year:
1. Determine your prospect’s favorite hang-out spot
Check your prospective customers again in 2017, and see whether they have changed their hangout spots i.e. the social media platforms that they use the most. Know exactly where you can find your prospect any time you want to reach them so that you won’t miss them when promoting your content, products and services. Are they using the same social media platforms or have they veered elsewhere? It’s your job to figure that out.
Do a simple content audit and find out if the content you’ve shared in the previous year was what your audience really needed. In the upcoming year, re-examine blog posts, white papers, infographics, videos, etc. Which ones did your audience like the most? You need to review these options to avoid guesswork.
3. Have a budget
While basic social media campaigns are free, a lot of the marketing on platforms are paid. For example, a Facebook ad comes with a price tag; so does Twitter for Business and LinkedIn Sales Navigator. Before you start your marketing campaign in the new year, set aside a good budget and keep it consistent over a period of time.
4. Start with a network
There’s no doubt, social media tools dominate our world – Facebook, Pinterest, Twitter, Instagram – to name a few. It’s impossible to use all these tools for your social media campaigns next year. Focus on one or two networks instead, the ones that your prospects use the most. This will not only keep you focused, it will be good for your lean-marketing budget.
What’s the end result of social media campaigns? To increase sales, right? So, why not incorporate social selling – the application of social media in marketing – into your campaign? Many small and mid-sized businesses have benefited tremendously from social selling; using platforms like Facebook and LinkedIn to engage new prospects by providing useful content and answering questions until the prospect is ready to be converted into a loyal customer.
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