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It is necessary for small business operators to acquire a variety of skills to survive in today’s competitive marketplace. This is considering the advanced technological edge and skilled man power that larger corporations tend to have at their disposal.
Small to medium scale entrepreneurs need skills to to survive the changing trends in the business environment and remain competitive. These include consideration of collaborative opportunities, dynamic use of social media platforms, unique branding options and the smartest marketing advisory services.
In addition to these, numbers crushing and machine learning have proven to be assets to small businesses and not only large corporations. This way, some duties can be performed electronically in order to reduce personnel cost.
Awareness of market behavior is a big advantage to SMEs, as it helps the business remain relevant and adapt to the changing needs of the consumers. Consequently, learning these skills are far cheaper than they used to be years ago, as some of them are available through free online courses.
234Finance.com is an online platform that promotes African entrepreneurship. We achieve this by bridging the gap between investors and early stage startups in Africa’s emerging market.
234Finance.com is strategic for promoting entrepreneurship through the power and effective use of information.