benchmarking

Ignore Competitors, Focus on the Competition

The question most companies ask when conducting a competitive analysis study is, ‘Who is the competition?’ because they believe the competition is the product, service, and brand sharing the same shelf space with them in the market but smart business owners understand that the question is not who your competition is but what it is.…

By Suhaib Mohammed Benchmarking is an important vocabulary in the business world. It is a process by which a company compares key performance metrics of their operations to that of other competitors in the same or similar industry. More than 50 percent of big companies have conducted benchmark studies, according to a recent survey by The…

We all remember a few brands back in the days that were very successful and popular like Mr. Biggs and UAC Foods. These were massive fast-food chains in Nigeria that had branches in almost every state in the country. One can only wonder what happened to such successful brands. Fast track to today, these brands…

Ignore Competitors, Focus on the Competition

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