content marketing

4 PR Strategies For Promoting Growth

The way we think, act and communicate has radically shifted over the years with the advancement in technology. These changes cut across every sphere of business including public relations and marketing and there are four shifts your company should embrace to stay competitive, profitable and better connect with its target market: Collaborate with Influencers An…

Internet usage is growing at a sporadic rate, and every entrepreneur should focus on maximizing the internet for their business. There is no aspect of business today, that is not aggressively pushed online and traditional advertising has been overshadowed by online advertising. The internet has indeed changed how we do business. Here are some strategies…

A few years ago, Amazon founder Jeff Bezos gave a speech at a graduation ceremony for his alma mater at Princeton University. His advice for the graduates was, “Build yourself a great story”. Besides feeling inspired to a lifetime goal of creating impact that we would be proud of, there is more to these five simple words. Jeff Bezos overtook…

Video marketing is not just an option, it’s a critical part of any marketing campaign. It is the use of video content to promote your products, services and brand. Video marketing can increase your SEO ranking, click rates and conversions. It is also easily accessible with a smartphone as customers can view your videos anywhere…

Influencer marketing is a growing trend as more celebrities and influencers are doing sponsored posts for brands. Most times they do this by taking photos of themselves while holding a product or doing an “unboxing” video on Instagram or YouTube. Many people don’t think of themselves as influencers but if you have a decent number…

4 PR Strategies For Promoting Growth

4 Strategies For Promoting Online Business Growth

5 Rules of Storytelling by Jeff Bezos

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