market research

Before Seeking Investment

Super cool Idea. Check. Business Model. Check. Killer Presentation. Check. Elevator Pitch. Check. Ready to meet the Investors? Check…Hey, hold up, not so fast. Just because you think you’ve aced the investor requirement checklist doesn’t mean that you’re ready for the huge inflow of capital. Hold your horses, take a step back and relax while…

One of the most effective tools for growing a new business is market segmentation. It is very important for startup owners to understand, study and work with the market segments of their businesses. Many businesses that use the market segmentation approach for sales have achieved far better results than their counterparts who lack deep understanding of…

The success or failure of a business is dependent on the foundation on which it is built. An idea may sound fabulous or look incredible on paper and yet fail woefully in the business world. Feasibility studies assess the economic viability of a proposed business. It is a rational and objective tool used for uncovering…

Before Seeking Investment

Understanding Market Segmentation

Why You Must Conduct a Feasibility Study

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