market research

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Before Seeking Investment

Super cool Idea. Check. Business Model. Check. Killer Presentation. Check. Elevator Pitch. Check. Ready to meet the Investors? Check…Hey, hold up, not so fast. Just because you think you’ve aced the investor requirement checklist doesn’t mean that you’re ready for the huge inflow of capital. Hold your horses, take a step back and relax while…
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Understanding Market Segmentation

One of the most effective tools for growing a new business is market segmentation. It is very important for startup owners to understand, study and work with the market segments of their businesses. Many businesses that use the market segmentation approach for sales have achieved far better results than their counterparts who lack deep understanding of…
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