marketing

Marketing Tips For Startups

Every business is established to sell something and make profit. One of the key measures that help business owners to achieve this is marketing. When an entrepreneur has an idea, the first step is to actualize the idea, then sell that idea to a target market. Many entrepreneurs would freely tell others that having the…

The way we think, act and communicate has radically shifted over the years with the advancement in technology. These changes cut across every sphere of business including public relations and marketing and there are four shifts your company should embrace to stay competitive, profitable and better connect with its target market: Collaborate with Influencers An…

From harnessing the elements to create power, recycling waste and exporting food; Africans are coming up with mind-blowing business ideas every day. But what exactly is responsible for the fresh air of optimism brewing so much confidence for these small and medium scale entrepreneurs? It definitely has to do with some trends that have been hidden…

You may need to re-brand your business for several reasons including a change in technology, a shift in the audience’s interest or because of competition. Research has shown that in most cases, about 77 percent of consumers don’t like your brand so you often need to re-brand for the 23 percent who want to relate…

By Tomilola Aiyepola Customer service is any activity undertaken to create value and enhance customer satisfaction. Customer service has been defined in so many ways that all boil down to placing the customers first and making business decisions that allow the company to respond to market changes while providing customers with the best possible service.…

Marketing Tips For Startups

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