Risk

Entrepreneurship Should Come With a Warning Label!

By Lola Coker-Esu “I built a conglomerate and emerged the richest black man in the world in 2008 but it didn’t happen overnight. It took me thirty years to get to where I am today. Youths of today aspire to be like me but they want to achieve it overnight. It’s not going to work.…

“Do what you love and money will chase after you.” This mantra is one of the leading reasons for the explosion of small business owners, who are no longer satisfied working 9 to 5 or spending the most productive part of their lives caught in traffic to go to a job they hate. Why relegate…

Every business needs market research before opening its doors or launching a product. Whether you are Bill Gates, an e-commerce start-up or a kiosk owner in Ikorodu, you need to know how to position, package and present your product or service. Above all, know who your target customers are! 234finance offers a step-by-step guide to…

Entrepreneurship Should Come With a Warning Label!

Build a Business from Passionate But…

Conducting A Detailed Market Research

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