selling

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6 Hacks for Guaranteed Sales

“We tend to think our message is what moves people, but it’s what we do first to create a particular state of mind in our audience that makes them receptive, says Robert Cialdini, the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade. Research has proven the rule for reciprocation by a study, candy store…
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An Entrepreneur’s First Steps

By Fola Daniel Adelesi How does one move from a bright idea to running a successful enterprise? Usually, the first step is the decision to become a business owner. While some make this decision based on the desire to build wealth, others have decided to venture into entrepreneurship to create an impact in their society.…
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