selling

How to Create the Perfect Webinar

Webinars are audio and visual presentations that evolved from tele-seminars and they provide an opportunity to get the rapt attention of your clients and deliver real value without close proximity to them. It offers an ideal setting to sell anything to anyone at any time. Creating the perfect webinar is a mixture of buyer psychology…

“We tend to think our message is what moves people, but it’s what we do first to create a particular state of mind in our audience that makes them receptive, says Robert Cialdini, the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade. Research has proven the rule for reciprocation by a study, candy store…

Have you ever considered selling off your company? It might not be what you want, but it may be the best option. Running a company is full of challenges. As enthusiastic as you may be, sometimes an angry customer will rage in, your passion and savings might whither, leaving you to wonder whether to keep…

By Fola Daniel Adelesi How does one move from a bright idea to running a successful enterprise? Usually, the first step is the decision to become a business owner. While some make this decision based on the desire to build wealth, others have decided to venture into entrepreneurship to create an impact in their society.…

We all remember a few brands back in the days that were very successful and popular like Mr. Biggs and UAC Foods. These were massive fast-food chains in Nigeria that had branches in almost every state in the country. One can only wonder what happened to such successful brands. Fast track to today, these brands…

How to Create the Perfect Webinar

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When It’s Time to Sell Your Company

An Entrepreneur’s First Steps

How To Revive A Failed Venture

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