social media

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How To Effectively Track Sales

Selling is the fuel that keeps your business running and  tracking your sales helps you understand how your business is doing, to understand what marketing strategy works best. Many businesses are using the wrong sales metrics to track sales and this results in poor sales results. Here are some tips to help you effectively track…
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Social Media Influences Consumer Buying Behaviour

Innovations in technology have witnessed the e-business and online marketplace boom operated by international models Ebay and Nigeria’s leading online marketplace Kaymu.com.ng. This is as a result of the online culture embraced by Nigerians in recent times. The growth of Nigeria’s online culture is largely facilitated by the advent of social media. Besides engaging and connecting…
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