strategy

Rebrand Your Business for the New Year

You may need to re-brand your business for several reasons including a change in technology, a shift in the audience’s interest or because of competition. Research has shown that in most cases, about 77 percent of consumers don’t like your brand so you often need to re-brand for the 23 percent who want to relate…

By Hauwa Abubakar Having understood why your business needs a strategic business plan, it is important to know how to develop one. Often times, there is no hard and fast rule to strategy because what applies to industry A may not necessarily work for industry B and what affects one market may differ from another.…

By Hauwa Abubakar There’s something that we experience with political leaders. They often talk about great plans but their talk is not often followed with action. It is very common to hear a Minister state loud and clear on television that all pregnant women would access free healthcare until after two years of their delivery.…

When customers review your products and services, it offers credibility to your business. Prospective customers are also encouraged to patronize you when they read good reviews from what others have to say about your offerings. But there are steps to take in order to get these good reviews and leverage them to build your business:…

The recession is really biting hard, no doubt even the average 5-year old will tell you his mother has reduced the quantity of snacks in the lunch box he takes to school. But despite the recession, we all believe, ‘when there is life, there is hope’. Attracting more customers is no easy task; especially with…

Rebrand Your Business for the New Year

How to Develop a Strategic Business Plan

Three Reasons Why Business Planning Must Be Strategic

Attaining Growth through Customer Reviews

Innovative Ways to Attract More Customers in a Recession

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