trends

Why Businesses Must Innovate as They Grow

By Hauwa Abubakar As a business owner, you might sometimes be engrossed with work that you lose track of time but the world of business is ever changing and the wisest entrepreneurs have learned to observe and monitor trends in order to flow with the tide or what people refer to as innovation. A lot…

By Lola Coker-Esu As entrepreneurs, it’s very easy to find yourselves in the viscous cycle of unending work. Some of you work full time and juggle entrepreneurship part time, while some of you are mothers or caregivers. Below are some things you need to watch out for, to prevent burnout and failure: Overextending yourself –…

The future is tilting towards absolute digitisation. By 2020, the digital revolution would be in full force having over 100 billion interconnected mobile users. Hence, you must be prepared to thrive in the face of this global advancement towards absolute digitisation. It is undisputed that Africa holds one of the largest marketing opportunities; start-ups must…

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