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The Future is Video Marketing

Video marketing is not just an option, it’s a critical part of any marketing campaign. It is the use of video content to promote your products, services and brand. Video marketing can increase your SEO ranking, click rates and conversions. It is also easily accessible with a smartphone as customers can view your videos anywhere…
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The Lonely Road to Entrepreneurship (A Case Study on Jason Njoku)

‘It is difficult to really explain the feeling of loneliness which comes with building a start-up.’ – Jason Njoku, CEO iROKO Partners Being an entrepreneur means you are alone, figuring out how to build your ideas into a product. It means spending thousands of minutes researching, examining and analyzing how to build a sustainable business model.…
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Social Media Influences Consumer Buying Behaviour

Innovations in technology have witnessed the e-business and online marketplace boom operated by international models Ebay and Nigeria’s leading online marketplace Kaymu.com.ng. This is as a result of the online culture embraced by Nigerians in recent times. The growth of Nigeria’s online culture is largely facilitated by the advent of social media. Besides engaging and connecting…
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